One of the most exciting competitions in the snack world is making a comeback—Lay’s ‘Do Us a Flavor’ contest is back for 2024! After captivating snack lovers in previous years, Lay’s is once again giving fans the chance to create the next big chip flavor. The contest has launched some of the most unique and beloved flavors in the past, and now, it’s up to the public to dream up the next iconic chip.
Whether you’re a fan of bold, spicy, or sweet flavors, this year’s competition promises to deliver plenty of creativity, with fans across the country eager to submit their wildest flavor ideas. But it’s not just about the fame—there’s a chance for the winner to take home a cash prize and see their flavor stocked on shelves nationwide.
What is the ‘Do Us a Flavor’ Contest?
For those unfamiliar with the contest, Lay’s ‘Do Us a Flavor’ is an annual competition where snack enthusiasts are invited to submit their original ideas for new potato chip flavors. After submissions pour in from across the country, a panel of judges selects finalists, and the public gets to vote for the winner.
Since its launch in 2012, the contest has led to some wildly creative—and occasionally bizarre—chip flavors, including the likes of Cheesy Garlic Bread, Wasabi Ginger, and Southern Biscuits and Gravy. It’s a competition that celebrates creativity and pushes the boundaries of what potato chips can taste like.
What Makes 2024’s Contest Different?
For the 2024 edition of the contest, Lay’s is adding a few new twists to spice things up. This year, participants are encouraged to think beyond just flavor and consider the entire snacking experience. Lay’s wants fans to create flavors that offer multi-sensory enjoyment—where texture, aroma, and even the emotional response a snack evokes play a role in the overall concept.
Lay’s has also hinted that the 2024 contest will focus on flavors inspired by regional and cultural influences. This means that contestants are encouraged to think about the unique tastes of different communities, whether it’s regional favorites from specific parts of the U.S. or global culinary traditions.
How to Enter the Lay’s ‘Do Us a Flavor’ Contest
Entering the contest is easy, and snack lovers are encouraged to get creative with their submissions. Participants simply need to visit the Lay’s website or the Lay’s app to submit their flavor idea. Along with a description of the flavor, entrants are asked to provide a short explanation of the inspiration behind their creation.
Whether your idea is inspired by a favorite family recipe, a beloved local dish, or a wild combination that’s never been tried before, Lay’s wants to hear it. You can even submit multiple ideas if your creativity is flowing!
The contest will run for a limited time, with deadlines posted on the Lay’s website, so it’s important for participants to keep track of when submissions are due.
Prizes and Fan Voting
As in past years, the stakes for the ‘Do Us a Flavor’ contest are high. The winning flavor won’t just earn its creator bragging rights—the grand prize winner will also take home a substantial cash prize and, of course, have the satisfaction of seeing their flavor produced and sold nationwide.
In previous years, winners have received prizes up to $1 million, and while Lay’s has yet to confirm the exact prize for 2024, the rewards are sure to be enticing. Once finalists are selected, fans will get the chance to vote for their favorite flavor, helping determine which chip becomes the next big hit.
Iconic Flavors From Past Contests
The ‘Do Us a Flavor’ contest has a history of delivering bold and unforgettable chip flavors. Some of the contest’s most iconic winners include flavors like Cheesy Garlic Bread, Wasabi Ginger, and Southern Biscuits and Gravy. Each of these flavors captured the attention (and taste buds) of fans nationwide and left a lasting impression in the snack world.
The contest has also introduced flavors that may have seemed unconventional but found a special place in the hearts of snack lovers, proving that no idea is too outlandish when it comes to Lay’s chips.
So, get ready to brainstorm, submit your best flavor idea, and you could be responsible for creating the next iconic Lay’s chip flavor that snack fans across the country will love!
